"I don't know what success is but the key to failure is
trying to please everybody."  ~ Bill Cosby


It's summer. Are you taking a moment to feel the sun on your face and slow down? This issue invites you to give yourself a vacation from the tyranny of trying. Enjoy.

With warm appreciation,


  In This Issue

1. The Tyranny of Trying

2. Recovery Coaching

3. Web Site's New Look

4. Cure Cashflow Crunch

5. The Four Agreements at Work: Fall Class and Teleclass Series - Begin on October 1 & 2

6. Upcoming Speaking Events

  Website Updated!

We've revised our website: www.lindalandon.com.

When you visit, you'll find updated information on DreamShifting Business and Recovery Coaching, expanded Links and Resources, and several new pages with Audio Interviews and PDF's of Linda's feature articles. We've also added new photographs, plus…the ability to purchase CD's via PayPal.



  About Linda Landon

Linda Landon, ACC, is a business and personal coach, speaker and trainer, who helps professionals connect with their spiritual source so they can be authentic, intentional, powerful, successful, and happy. Linda has more than 20 years experience in marketing, sales, business consulting and coaching, and is the president of Linda Landon & Associates, a Los Angeles-based coaching and training company.
Read more.



   Speaking   Events

Linda will be presenting at the following conferences and events. For more information, simply click on the link.

Kansas City Project Management Institute Professional Development Days Conference.
Kansas City, MO
Sept. 10 - 11, 2007


California Association of Alcoholism and Drug Abuse Counselors Annual Conference.
Sacramento, CA
October 4 - 7, 2007

Founders Church of Religious Science.
Los Angeles, CA
October 14, 2007


International Conference on Business and Consciousness:
The Future of Business.
Santa Fe, NM
January 25 - 29, 2008

  What's New with
  Linda Landon
  and Associates

Did you know that in addition to individual coaching for professionals, we also offer:

 DreamShift Group Coaching- via phone conference line

 Recovery Coaching for business owners

 Keynote Presentations for Conferences

 Four Agreements Corporate Training

 CDs of Linda's seminars

Call us for more information or to schedule a complimentary consultation.
(310) 202-6722



  Quick Links


Email us

Coaching Services


Video of Linda speaking




The Tyranny of Trying

When I was a child, there were two sections on my report card - the grade and the effort. The 'effort' was where I excelled: Even if I didn't get the perfect A, at least I got 'outstanding effort'. I worked very hard to be at the top of my class, and was disappointed when my grades didn't match my striving. My brother, on the other hand, seemed to get A's effortlessly, without trying. He only did what was needed, usually at the last minute, and then went out to play with his friends. I stayed home, labored over my assignments - delegating play to second place - and prided myself on being a perfect student. I was furious when he was accepted into Yale, and I was not!

Looking back I see that I was beset by the tyranny of trying - my "major" was struggle. What was the payoff? I got to feel right, judgmental, and superior to those I considered slackers - and fuel my resentment and loneliness. I was driven by fear and anxiety, and I wasn't having much fun. Not surprisingly, I turned to food and alcohol to relieve the pressure of my perfectionism.

Now as a woman who is recovering her life*, my passion is to coach clients to recover from their own tyranny of trying. Many of us are addicted to the belief that trying is a necessary prerequisite for success. Recently a client revealed to me that the more she tries to grow her company, the more she feels like it's floundering. Through the coaching process, when she allows herself to be with the experience of trying, something inside her lets go and she experiences tremendous relief and a surge of energy. Not surprisingly, business picks up.

Sometimes we say "I'll try", when the truth is, we haven't paused to ask ourselves if we are able - or even want - to do what's requested. For instance, in the middle of a business meeting, we may feel pressured to quickly come up with the 'right' answer. We hesitate to say, "I'll get back to you," because we're afraid of looking incompetent. Or we agree to do something with our spouse because we don't want to disappoint them. In either case, we may promise something we can't deliver, and then have to pay the consequences later.

Yet trying to stop trying doesn't work either! I have found that being open and curious is a kinder and more effective way to relieve this struggle. Here's a way you can practice openness and curiosity to cure the tyranny of trying:

Begin to notice times when you think or say "I'll try." Then gently ask yourself these questions:

• "Am I breathing?"
• "How do I feel physically or emotionally?"
• "Do I really want to do what I said I'll try to do?"
• "Can I just observe what is going on right now - without having to change anything?"

How might it turn out to simply be with the moment before you say "I'll try" and see what arises?

~ Linda

* (See the May/June E-Newsletter article, Recover Your Life)

  What is Recovery Coaching?

"Recovery Coaching is an ongoing professional relationship that helps folks who are in or who are considering recovery from addiction to produce extraordinary results in their lives, careers, businesses, or organizations-while advancing their recovery from addiction." (Recovery Coaches International: Adapted from ICF Definition of Coaching)

If you are in recovery, DreamShift Coaching can support you to take full responsibility for creating a fulfilling and joyful sober life. As a trained recovery coach, a founding member of Recovery Coaches International, and someone in recovery herself, Linda mentors you to break addictive patterns and build accountability, thus preventing relapse. Relationships improve, your energy increases, and self-confidence replaces fear as you shift from being a victim to the creator of your life. You learn to envision what you truly want, re-shape your business to support this vision, and take action that is life affirming, congruent and effective.

If you would like to explore how coaching might enhance your recovery process, feel free to contact us for a free consultation.

  Cure Cashflow Crunch

I'd like to invite you to a three-hour workshop my colleague Wendy Barlin, CPA and business consultant, is presenting on Thursday, August 23rd at 9 AM in West Los Angeles. The workshop will cover strategies for increasing your cash flow that guarantee immediate results.

At the seminar you'll hear Wendy disclose how she started her business with credit cards and is now cash flow positive. You'll also find out:

• How to get clients to pay you more quickly
• Where to look for affordable financing
• Common mistakes and expensive blunders to avoid

You can sign up at www.curecashflowcrunch.com.

  The Four Agreements at Work

Fall Class and Teleclass Series
Begin on October 1 & 2, 2007

CEUs now available for California MFTs and LCSWs
Teleclass: 1.5 CEUs per session or 6 CEUs for series
Class: 2 CEUs per session or 8 CEUs for series

Teleclass Series:
Mondays: Oct. 1, Oct. 15, Oct. 29 and Nov. 12, 2007
3:00 - 4:30 pm PT (6:00 - 7:30 pm ET).
Teleclass cost: $69 per teleclass or $239 for series of four.

Class Series:
Tuesdays: Oct. 2, Oct. 16, Oct. 30 and Nov. 13, 2007
7:00 - 9:00 pm PT
Class cost: $79 per class or $279 for series of four.

Many people who have read The Four Agreements find it challenging to live them. These lively and interactive class and teleclass series teach you how to make these simple principles real in your professional and personal life. In each class you learn one agreement and practice using it, along with Linda's innovative DreamShifting process, to transform yourself and all your relationships.

Choose the format that is more convenient for you: Classes meet in a beautiful location in West Los Angeles. Teleclasses are held via a phone conference line. Both are equally interactive, experiential, life changing and fun!


Sign up for series to receive
The Four Agreements
- Free!

Session I - Be Impeccable with Your Word
Session II - Don't Take Anything Personally
Session III - Don't Make Assumptions / DreamShifting
Session IV - Always Do Your Best*


For more information and to register click HERE.

Courses meet CE credit qualifications for MFTs and LCSWs as required by the California Board of Behavioral Sciences (PCE#4033).



Email: info@lindalandon.com
Phone: (310) 202-6722
Fax: (310) 388-5848
Web: http://www.lindalandon.com

*The Four Agreements © 1997, don Miguel Ruiz. Reprinted by permission of
Amber-Allen Publishing, Inc. P.O. Box 6657, San Rafael, CA 94903. All rights reserved.